isebuki investigates not only the impact of
globalized economy, but also its history,
relics, and, above all, our dealings with them.
Through its spatial interventions, isebuki
questions the sociopolitical dimensions of
globalization, contextualizing them within
contemporary artistic practice and discourse.
isebuki decided target a former bread
factory, the Ankerbrot AG, to reflect on the
existence and role of the traditional Austrian
factory. While the Ankerbrot AG saw itself
as a “home baker” of Vienna, the company
became the victim of restructuring.
Since the beginning of 2009, bread
has not been baked at there. For one
weekend, the building -scheduled to
be converted into lofts for the creative
community- served as an exhibition
space for the young art scene.
isebuki asked, What is behind the exodus
of production? What are the consequences
for the employees and the environment?
And, where will the loaves of Vienna be
Isebuki put their questions and skepticism
in a simple graphical form: the hull of the
building, its facade will be ‘cut’ in order
to reveal these questions. isebuki decided
to mark the former bread factory with a
depiction of a dashed line and scissors.
The building, cut visually by the broken
line and scissors. The mental cutting
becomes a metaphor for uncovering and
demystifing a historically significant location.
The motif of a self-cutting line subtly
invites the audience to reflect on the specific
economic and social situation that inspired
isebuki to transform the location visually,
creating an opportunity to instruct and