Eye Test, is our submission for October's Midnight Moment, the largest coordinated effort to display synchronized content on billboards and newspaper kiosks every night in Times Square presented by the AIGA/NY and Times Square Arts.
Of all the major muscles, the six that govern the movement of the eye are the most active and precise. Even when the body is at rest -- even asleep! -- the eye is in constant motion. So in honor of these most sportive of organs, Eye Test presents a visionary workout tape: An animation inspired by the abstract patterns and optical illusions utilized in eye exams, broadcast test patterns, color blindness tests and other objective measures of visual metrics.