ATTENTION!! This is a Miami Ad School student project!!! The Breast Cancer Foundation is not aware nor related to this project.

"Boobs are in your Hands" is a campaign developed by the Breast Cancer Foundation to make men aware of their interest in breast and teach them how to save them. This video documents a stunt that took place in Union Square, New York.

Copywriter: Valeria González
Art Director: Miruna Macri

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