Its always difficult to get any kind of employee engagement when communicating a message that people might class as dull and boring and the importance of Data Protection was no exception to our clients British Gas.
We were asked to come up with an innovative way to get the message across to sales teams in Scotland so they could understand the importance of the issue in a more engaging way than simply death by PowerPoint.
This films uses a 'hazard perception' style so the viewer is asked to watch the film and pick out the areas for concern. They then watch again and we use freeze frames to pinpoint and explain what the answers and the message delivered.
This version of the film is the one without the answers.