The 6-minute excerpt of experts encouraging museum professionals to "steal" ideas and best practices from contemporary culture -- technology, guerrilla marketing, media, culture, commerce -- to improve fundraising, marketing, programming, and audience development.

Presented on May 25, 2010:
Claudia Bestor, Hammer Museum (
Bettina Korek, ForYourArt (
Steve Rogenstein, Base (
Cynthia Wornham, Natural History Museum of LA (

Originally uploaded in 2010

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