The 6-minute excerpt of experts encouraging museum professionals to "steal" ideas and best practices from contemporary culture -- technology, guerrilla marketing, media, culture, commerce -- to improve fundraising, marketing, programming, and audience development.

Presented on May 25, 2010:
Claudia Bestor, Hammer Museum (hammer.ucla.edu/)
Bettina Korek, ForYourArt (losangeles.foryourart.com/)
Steve Rogenstein, Base (blog.thisisbase.com/)
Cynthia Wornham, Natural History Museum of LA (nhm.org/site/)

Originally uploaded in 2010

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