The Dairy Queen Mini Blizzard Treatsmen campaign was a reality type street team to promote the all-new Mini Blizzard Treat. This campaign encouraged users to create their own videos for a chance to win a Mini Countryman.
Director : Andy Awes
Creative Director : Jason Strong
Designer : Andrew Ridgeway
Copywriter : Jon Reine
Producer : Genna Freeberg
Account : Rusty Elm
Shoot Production / Editorial : Committee Films