Director: Mischa Rozema
Agency: 180 Amsterdam
As a pre-launch to the Amstel Taste Life Pure Filtered Campaign, we've produced 9 global TVC animations which will be aired throughout 2007 in various markets. The campaign's tongue-in-cheek film describe the 4 key pillars of the campaign - Brand concept, Product Attributes, Brewing Credentials and Bottle Iconography. We responded by creating humorous 2d and 3d silhouetted animations in keeping with the simple an fun concept of the project.