PRWD were approached in late 2012 by Pete Taylor, Operations Director at TSR Learning, to discuss our optimisation programme and how we may work with their business in 2013 and beyond. We soon established an appropriate level of service to deliver our optimisation programme over an initial intensive 4 month period.
Pete explains what lead him to talk to PRWD after the Google Panda release and the importance of collaboration when working on conversion rate optimisation. Pete also share the results from the Conversion Optimisation Programme which resulted in their conversion rate going from 0.14% to 0.25% (a 78% increase). TSR Learning are responsible for three brands; The Student Room, Marked by teachers and Get revising.
You can find the full case study here - prwd.co.uk/testimonials/the-student-room/
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