Ogilvy New Zealand created this campaign for Countdown supermarkets in New Zealand. It takes a lighthearted and fresh approach towards highlighting its extensive and high-quality range of fresh produce.
We got to put it all together using a range of stop-motion and live-action table top work.
Here's a montage of some of my favourite bits. A big thanks to creatives Richard Loseby and Martin Hermanns, an amazing and resourceful crew including - DOP Duncan Cole, Art Director Ben Witter with Rod Haag, Food Stylists Carin Nicola, Reemo Buiso, Jon Phillips, Gaffer Craig Muirhead with Fraser McKay, Producer Gareth Davies with Aleisha McLardy, Director's Assistant Ryan Mansfield, and the post-production including Ben Marshall, Martin Spencer and producing team at Redworks and Ogilvy - Rachel Stewart, Rob Linnow and Kay Airey.