This short film is the result of collaboration between ARX (Action Research Exchange) Project at SFPIRG (Simon Fraser University Public Interest Research Group) and the SFU School of Communications (particularly, the upper-level course CMNS 425 – “Applied Communication for Social Issues”, in Spring 2010). The purpose of the project is to connect students with non-profit community organizations that have limited resources, but are in need of research, while the assignment gets credit as part of the respective course at university as well. “Check Your Head” was the community organization in this case and their need of a video material that could be used in one of their workshops about youth involvement and climate change coincided with one of the themes to be developed into a communication strategy final project for the course. The aim of this short film is to explore whether or not the youth today are apathetic to get involved and the role media plays in this, through an example of student-organized and supported action for climate and environmental action. Among other initiatives, on December 11, 2009, Windermere Secondary, Sir Winston Churchill and other high school’s students from Vancouver (Canada) organized a zero-waste event called “C3 Climate Change Conference” that attracted over 270 participants, and whose goal was to inform, educate and develop ways to take action against climate change. Dr. Andrew Weaver, major contributor to the Nobel prizewinning UN Intergovernmental Panel on Climate Change (IPCC) was one of their guests. The film is structured around the students’ opinion regarding talking to Youth Delegates in Copenhagen (part of the International Climate Conference there), Dr. Weaver’s speech, media discourse and how it affects youth engagement, and whether young people care about climate change. The selection here contains their answers to the last section and the end of the video.
Music by Soundprank – “Too quiet – Not Enough Noise (soundprank_s_bitmix)”, Ghost – “Ice and Chilli”, Echoed – “L.O.R.D. 2010 (remastered version), TenaciousC – “From out of Nowhere” and 350 videos are used under a Creative Commons Attribution-Noncommercial License.
Many thanks to (in alphabetical order) Alice Paul, Caroline Lee, Cassandra Ly, Chanel Ly, Emily Chan, Faber Neifer, ARX and SFPIRG, Sean Magee and Check your Head, and Dr. Martin Laba (SFU School of Communication, Art and Technology).
For more information on ARX (SFPIRG), please check sfpirg.ca/category/action-research-exchange.
For more information on Check your Head, please see checkyourhead.org.