The purpose of this viral campaign was to spread awareness of LaRoche-Posay and its products. To tell customers that LaRoche-Posay is the best solution for their skin, that they should not hide their imperfections under make up but treat them. This film plays on a restaurant scene where the woman is paranoid about her look her skin and is using make up to cover her skin acne. She is unfortunate to have the waitress spill water over her and is upset with the way she looks. Whereas the man is happy with her natural beauty. The film uses humour to draw attention.

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