Collaborating with the team at Variable and The Mill, this promo traces the reverse path of the fatal bullet that killed JFK. Intercutting between the reverse motion of the bullet through the crowd at Dealey Plaza and 8mm "snapshot memories" of the lives of JFK, Jackie Kennedy, Lee Harvey Oswald and Marina Oswald leading up to that moment, we can see the two men on a collision course towards their destiny that November afternoon in Dallas. Capturing the disorienting feeling of having the rug pulled out from underneath captured the feeling America felt that day. The script, written by Tyler Korba, tells the story from the POV of Oswald and helps accomplish the goal of this campaign and this spot - to re-imaginine that fateful moment in a way never seen before. For an in-depth look at the making of this promo and the entire campaign, visit my blog:
Major thanks and kudos go to everyone on the team, it was truly a collaborative effort across the board between Rama Allen and the Mill team, Jon Bregel and the Variable team, and Joey L. and the photo team.

National Geographic Channels
SVP/Group Creative Director Andy Baker
Writer/Creative Director Tyler Korba
Creative Director, Design Brian Everett
Production Manager Kevin Lahr

The Mill + Variable
Director, The Mill Rama Allen
Director, Variable Jonathan Bregel
Director of Photography Khalid Mohtaseb
Creative Producer, Variable Tyler Ginter
Producer - Alex Friedman
Production Supervisor - Paige DeMarco
Production Designer - Joseph Sciacca
Art Director - Colin Adrian
VFX Supervisor - Adrian Hurley
Phantom Tech - Edward Richardson
Post Production Producers - Adrienne Winterhalter, Richard Schwab

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