Diesel's Flagship Store Opening in Frankfurt started off an array of events reinforcing the new brand
positioning. To bring the #DIESELREBOOT movement alive and to encourage young people to contribute their
artworks, ACNE invented a world-first - the Diesel GIF Booth.
The GIF booth works like a photo booth, going a step further to produce GIF animations instead
of photographs. It uses the VVVV technology and a large-format touch-screen interface. Visitors can create
animated self-portraits and publish them to Tumblr in real-time. For the flagship store opening in Frankfurt,
the GIFs from the booth were also instantly transmitted and displayed in a window installation composed of
seven big screens, each individually managed by a Raspberry PI microcomputer.
Creative and Art Direction: Acne
Production (Window Installation): Acne x Wink
Production (Gif Booth): Acne x Intolight
Camera: Marcel Izquierdo Torres, Marc Krause
Edit: Marc Krause
Music: Martin Pfanzer / Young Hare (younghare.com)