Directed by Paul Minor
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From the built-up bustle of London to the dusty highways of India, Paul Minor and Wieden+Kennedy Delhi take us on a historic road trip from the spiritual home of the café racer to the modern-day Continental GT factory in celebration of the new Royal Enfield Continental GT.
Embracing the effortlessly cool Royal Enfield spirit, we follow our three adventurers across the continents as they embark on an epic 11,000-kilometre burn-up from the Ace Café in London to the Madras Café in Tamil Nadu.
But this is more than just a road trip – this is a Royal Enfield pilgrimage – and Paul Minor’s beautiful visuals and atmospheric style both convey the boundless freedom of the open road and bring together café racers past and future.
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