Click3X produced a series of four product demonstration videos for OnStar. These product demonstration videos cover not only specific features of the OnStar service, but also introduce and explain the OnStar service as a whole. Produced for three different markets (US, Mexico, and the Middle East), Click3X was given an interesting design challenge: creating language independent videos that could be understood in all markets without the use of translation services. Starting with minimal assets, Click3X performed a full creative exploration incorporating our interactive, CGI, and animation departments to produce the Partial '45' not found second final spots.
Storyboards: Roger Hom