With so many products and services available at the click of a button, it has never been more important for companies to build strong marketing strategies in order to communicate their message, differentiate their product, and build solid customer relationships.

In this course, you'll learn how to do just that--develop marketing strategies that will help your company succeed in the market place. As you'll see, it all begins with researching your competition and getting a sense of the market landscape, then developing a plan, and successfully executing it. Of course, if it was so easy, every company would succeed, so along the way you'll pick up tricks and tools that you can use to find yourself ahead of the competition.

This course focuses on how to develop and market successful products and services by focusing on market needs, overview of pricing tactics and how they can change during the product/service cycle, how products and services are distributed from manufacturers to buyers using distribution channels, and how promotion can be used to increase the visibility of a product or service to encourage sales. You will also learn the basic financial tools that marketers should include as part of the marketing plans. Also, the marketing plan must indicate how the project will be properly controlled and implemented once the project is launched.

This course will not only show you how to develop and write a comprehensive marketing plan, but also help you develop a model marketing plan that includes an analysis of competition, pricing, promotion, distribution, and building the value proposition.

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