Been hearing a lot about "Big Data", but unsure how to better leverage data in your own dealership? Learn some simple tricks to gain better insight into data you're already collecting with Google Analytics, and see how an integrated view of your data can help you:
- Identify issues and opportunities in your marketing funnel
- Analyze the effectiveness of your advertising spend
- Keep your PPC and SEO vendors honest
We also spend a few minutes at the end of the seminar to demo String Automotive's new Dealer Positioning System, a powerful business intelligence suite that combines data from Google Analytics, your DMS and multiple vendors (including chat and phone) to provide a full picture of how you're performing and a roadmap to where you want to be.