The atmosphere is heavy and thick. In the distance thunderclouds approach. Suddenly the summer’s first rain falls in full force, cooling and refreshing the surrounding air. Unprepared, the rain permeates your clothes; casually sculpting the silhouette where wet cloth contacts the body. Formality is lost and a relaxed attitude takes its place.
For spring summer 2014 palmer//harding finds inspiration in this concept of being caught in a sudden summer downpour. Relaxed silhouettes with calculated details sculpt the body and innovative cuts injects a t-shirt-like attitude into their signature shirts.
While the world of palmer//harding revolves around the iconic white shirt, this season’s collection offers a full garment range including dresses, trousers, jackets, skirts and t-shirts.
Placed in an environment designed by Malcolm Pate, the backdrop and sound of “industrial rain” has been curated to re-create the distortion caused by heavy rainfall. Further consideration has been taken through a collaboration with Demeter Fragrance Library to fill the space with the scent of rain on a hot summer sidewalk.