Life van be bizarre - Comedy Central

Comedy Central wanted to promote a new time slot on their channel at 10PM called 10-TERTAINMENT that would feature curated shows on different days of the week. With so many promos fighting for attention on TV we wanted a promo that would cut through all the noise and get noticed. Our solution was a mixed media collage approach inspired by the silliness of Monty Python, taking the different days literally and designing memorable situations that stuck in people's mind. We won a Promax BDA Africa Gold for this so we think it worked!