To mark World Toilet Day 2009 PooP Creative has released this comedy feature Seriously Dirty for online viewing. Presented by Dr Phil Hammond and filmed at The Golden Poo Awards on Global Handwashing Day (October 15th 2009), the film incorporates award-winning animated films about hygiene and sanitation.
Some 2.5 billion people worldwide lack access to adequate sanitation. This risks their health, strips their dignity and kills 1.8 million people – mostly children – each year.
Seriously Dirty uses humour to challenge taboos and to raise awareness about the profound impact of inadequate sanitation and poor hygiene practice on individual and community health. The simple act of handwashing with soap at critical moments throughout daily life – after going to the toilet, cleaning a child or before preparing and eating food – is the cheapest and most effective way to prevent infectious disease. Closely linked is the lack of adequate sanitation – particularly in the developing world – which is estimated to be the biggest cause of world disease and as a result, is a profound barrier to education and economic development.