John Boiler, Founder & CEO of 72andSunny, sits down with former colleague and Brandcenter copywriting professor Geoff McGann for Friday Forum on Oct. 4th, 2013.
"The Power of Not Knowing"
Staying curious can lead young talent to be the next genera- tion of brave and generous leaders in advertising. The key is to think be- yond the traditional creative process and let intuition influence brave and bold moves.
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