Winner, Best International TV Advertising Spot - Reed Awards 2014.
Shot on RED Epic with Lomo Anamorphic lenses.
This video is part of a series of promotional spots made for the Mexican organisation DIF Nacional. The National System for Integral Family Development is a public institution of social assistance that focuses on strengthening and developing the welfare of Mexican families. The institution was founded by Carmen Romano, wife of Mexican president José López Portillo.