Tallgrass Pictures just completed an ambitious 3D animation project for Nestle's Hot Pockets on their latest music video, "You Got What I Eat" starring Snoop Dogg & Kate Upton.
Our task was to create 13 seconds of 3D animation that links two live action worlds. Tallgrass Pictures' lead animator, Beau Runnels, created an 8-bit world complete with pepperoni nunchuck fights and flying bad guys. By taking frames from the live action footage and using them as a base for the animated characters, Beau was able to make a seamless transition from the dueling celebrities to the animated world and back. When the animated character, Oliver, twirls his pepperoni nunchucks, our animators made sure that the motion was identical to the live action nunchucks. These smooth transitions that the team meticulously perfected are what give the viewer the feeling of floating along in a dream sequence.
Animation: Tallgrass Pictures
Animator: Beau Runnels
Assistant Animator: Rachel Alberto
Agency: Threshold Interactive
Production Company: Ferguson Presents