For the italian preview of the 2014 Mercedes S-class, we realized a videomapping recalling the concept of elegance and innovation typical of Mercedes. Into a futuristic B/W environment, you can observe the evolution of technological innovations introduced by the S-class over the years and then the ones presented with the latest version. Finally, you can follow the car across a wireframed landscape up to the endless galaxy.
Production Studio: consonant.it
Creative Direction/Producer: MarianoLeotta.com
Art/Motion Graphics: Stefano Polli, Andrea Gallo (Sugodesign)
Sound Design: Giorgio Maccarinetlli (Futuro)
Projection Design: Emanuele Foti
Video Doc: Giulio Tonincelli