IDFA is known for their documentaries. Only a few know that IDFA actually is the world's largest documentary festival. The campaign givesmore appeal to the IDFA brand by connecting the logo to the documentaries.
The campaign is developed by writing the IDFA logo with light to connect the essence of film (=light) to storytelling (=documentaries) by the use of city images from the city of Amsterdam. The goal of the campaign is to attend followers to the fact that IDFA is back and to tease non-followers (general public) through remarkable and inspiring communication.
The campaign starts from October 24th with: Triangle-boards, abri's, cinema commerical and opener in cinemas.
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