Video edit by Chris Paul Daniels
Sound edit by Kelvin Brown
Additional video archive manipulation by Sam Meech
HD Video using Authorised archive footage courtesy of Virgin Records and the British Broadcasting Corporation
A triptych video installation composed of an array of the rich selection of music videos from within the Virgin Records Archive complimented by BBC news footage, Top of the Pops appearances and chat show interviews with acts from the record company's roster that combine into a non-linear document of 40 years of audio visual innovation, performance and sub-culture.
My approach was to search within the footage for visual components and similarities that interlinked the archive - for instance, there are sections where the drummers from artists as polar opposite as OMD, Magazine, Daft Punk, PiL and Phil Collins seemingly play together to come in and out of the soundscape created by the sound artist Kelvin Brown with whom I was able to collaborate closely. There's also an entire section devoted to the similarities between Swedish House Mafia's 'Greyhound' video and 'Say you'll be there' by the Spice Girls which are near identical in their lighting, location and saturation.
What's been great to notice during the editing process is how many director heroes pop up within the video archive that I maybe didn't expect to encounter - e.g. Michel Gondry (Daft Punk's Around the World), the Quay Brothers and Nick Park (Peter Gabriel's Sledgehammer) as well as some personal favorite videos for Magazine (The Light Pours out of Me and Cut Out Shapes), Public Image Ltd (Rise and Public Image) and almost everything by Soul II Soul especially the footage from their club nights in the Fair Play video.
We've had complete creative freedom to be playful, if not out right subversive with the imagery which has made it all the more fun to work on and ultimately I hope that carries forward to the viewer as an entertaining reminder of what Virgin have added to moving image and visual culture in their commissions.