A four part series exploring the world of South African and French wine through the eyes of two curious MA students
Part 1 introduces South Africa’s drinking culture, and examines what we drink and why we drink it.
Part 2 travels to the world’s top wine producing country, France, where we learn why France is as successful as it is, and answer whether it is possible to transfer some key insights to our own local wine industry.
Part 3 analyses the controversial proposed changes in alcohol legislation, with a debate concerning the potential impact of a total ban on all alcohol advertising.
Part 4 divulges various insights into untapped wine markets, including entry-level drinkers and the emerging Black Middle Class.
Interviewees include both national and international respected alcohol policy and wine experts, including Evelyne Resnick, Professor John Simpson, Dr Joanne Corrigall and Professor Charles Parry.
Cheers to that!
Watch the trailer here: vimeo.com/76951884