In 2013 Sberbank CIB approached Transparent House to create an interactive environment to make bare facts and figures impress visually and responsive to interaction. The client selected a concept of a “kinematic shape” which would contain data and present it in a visual form based on user requests. This way, information reaches the audience in a method that acts on the viewer’s senses. Once abstract, facts and figures were transformed into tangible content a user can touch and interact with. The project combines 3D graphics and interactive animation in a touch-table format. The application turned out “live” rather than just a set of previously rendered sequences. It responds to the user’s actions as if it were a real object. The final environment was presented at the World Economic Forum in Saint Petersburg to instant acclaim. The exhibition was attended by government officials along with massive media coverage. Due to the great success of our interactive solution, it was used at other events and placed in the showroom at the Sberbank CIB headquarters in Moscow.
More information on TH website: transparenthouse.com/project/sberbank-interactive-app/