Target recently went international in a big by opening over 100 stores in Canada in one year. Nine months into our opening we decided to introduce ourselves in a big way by taking over the highest selling fashion and home publication in the country, Chatelaine, and doing it in the coveted September issue. Not only did we buy all of the ad space; but, we influenced the editorial as well. This was pushed through through traditional print magazine along with their interactive tablet publication and through a page on our Target Canada website.
GCD: Ruth Balbach, Bob Makinson, & Jason Langer
CD: Kristen Stiers
AD: Taylor Snyder
Associate AD: Emily Reile
CW: Melissa Andrykowski