Microloans are small loans extended to individuals without access to traditional business loans (usually poor women with little education, the people often left outside of traditional economies). Seeds allows gamers to make microloans to entrepreneurs in East Africa (and eventually everywhere!), where we have strong relationships, community trust, and a safe system of loan dispersal. Microloans go directly to entrepreneurs, like Pablina in Paraguay, in need of capital.
Pablina is a mother of nine. She took out a $4 loan and used it to buy more flour and butter to make sugar cane cakes, which she sells at the roadside in front of her home. When her youngest son, Matias, was diagnosed with cancer, doctors projected that he had a 10% survival rate, but he managed to pull through. Pablina’s microbusiness allowed the family to stay financially a float after spending all of their money to cover Mati’s medical bills.
Players use real currency to make an in-game purchase that benefits them (such as a branded product or access to a new level) and benefits an entrepreneur like Pablina ( the microloan). In return for their social investment, players are rewarded with loan interest in t he form of the in-game currency. Players can connect through the Seeds' blogs and social media to talk more about the game and the loans.
Animation by Fernanda Frick, fernandafrick.com
Music "Spring" by pinkzebra