A facebook campaign partnered with a TV ad that was run in Finland, Sweden and Norway, for these regions a prize of a trip for 2 to New York was given away.
The campaign was also expanded to other regions to included weekly iPad prizes (Russia), flights to Paris (Denmark) and Rome (UK and other EU regions).
This campaign was built using HTML5 with CSS3 and jQuery animations, users can click, drag or touch (mobile) to spin the wheel and reveal 1 of 12 random images and are provided with 3 possible answers (5 for Russia).
The campaing was run both on the regional momondo sites as well as on Facebook and mobile devices.
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