Release The Hounds is proud to have been selected as Westrock Coffee Company’s brand development agency. Based in Little Rock, Arkansas, Westrock is so much more than a coffee company. They make a tangible impact in East African communities where their coffee is grown, roasted, and traded; by providing fresh water, jobs, healthcare, and education. Westrock has such a rich story to tell, and we’re humbled to be working with them.

Our first assignment was this television commercial that will be appearing on CBS during SEC football games throughout October and November. Our goal was to use the time to capture the spirit of their Rwandan farmer partners who are the heart and soul of the company.

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