ViaDesigner is the only systemic software tool which integrates the Method ISMA360® in its globality and has exclusive rights on it.

ViaDesigner allows:
- A pedagogical approach of strategic marketing accessible to everyone, even the "non-marketers"
- Taking into account all key questions to ask when launching a new product & service
- Identification and relevant and strategic information organization
- A feasable market analysis, even without history nor with "rear-view mirror"
- A clear and intelligible achievable market
- A "strategic" semantics shared by all stakeholders
- Ability to iteratively redefine the strategy

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