FIAT Open Road Challenge Part 3: New York City
The FIAT Open Road Challenge pairs the leaders of #JJ (instagram's largest photo sharing community) with the new FIAT 500L. Over the course of 5 days the 4 #JJ photographers road tripped from Chicago to NYC with stops along the way to meet community members and take pictures. Daily challenges involved the +/- 450k member community, and one lucky community member will win a new FIAT 500L (TBA late October).
The road trip was shot by a one-man crew equipped with a C100.