Levi’s patented the world’s first blue jeans in 1873. Today, the iconic brand typifies American style and spirit.
For this project, the Levi’s Concept Design Team needed a film exploring the moods of their new line. We captured the essence and imagination of San Francisco while celebrating the emergent ‘beach-nik’ lifestyle. Revel in the freedom and expressionism of this unique and buoyant city.
Produced by Sprinkle Lab for Levi's.