For Kenneth Cole's SS'14 Fashion Presentation we reimagined the traditional fashion show. The first ever live, Vine-streamed event created a dynamic online vine mosaic, enabling viewers to experience all aspects of the show at once from varying viewpoints. We uploaded 1000 vines within the two-hour event each curated and tagged in real team to create a logical narrative of the event.
As part of the activation we shot a bunch of their accessories using a Phantom Camera. During the presentation itself, these videos were displayed across an array of plasma screens complimented by looping vine videos behind the models.
'Your point of view, depends on your points of view'.
Role: Art Direction & Concepting