Partner Companies: Y&R, VML, Cohn & Wolfe
The U.S. Olympic Committee needed a way to inspire more citizens to participate in the Olympic Movement. Raise Our Flag was developed to give every American the chance to support our athletes by contributing a stitch to the American flag that accompanied Team USA to the Opening Ceremonies at the 2012 London Games. Beginning with the site hub and donation engine, we developed an experience that presented compelling reasons to support our Olympians, from athlete profiles to a Donor Wall. In addition to nationwide participation, $400,000 was raised, and the London 2012 Olympics was the most-watched event in U.S. TV history.
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