By working as an innovation unit, we explored the ecology of the TUI Nordic organization and we analyzed the company’s future digital opportunities and challenges.

What did we see?

Customers are not just traveling anymore - they are travelers. And that changes everything.

We imagined a website all without prices, where the customer, instead of first and foremost focusing on the price, finds their potential trip by exploring great and relevant content about the actual destination.

How did we do this?

We turned one-time payments into a subscription model, turning the customer into a continuously paying traveler and TUI Nordic into all the benefits of being a bank.

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