Google Creative Lab contacted us to develop a follow up web experience to the 2012 Gallery For Everyone campaign.
Working alongside the Creative Lab team, we created Give A Chromebook, a responsive website where people can enter a photo or create a GIF for the chance to win one of 1,000 new Hp Chromebook 11s.
All you need to do is enter one of the quirky categories from the web canvas and nominate a friend or yourself. Whether a 'Night Owl', a 'Super Mum' or a 'Music Fanatic'. The winning entries embody the idea that Chromebook's are For Everyone.
The site quickly populated into a lively platform, with 3,000 entries in the first 24 hours, and over 34,000 throughout the weeklong competition.
All driven entirely through earned media and social traction.
Take a look for yourself chrome.com/giveachromebook