Barkley Advertising approached Hint about simply editing some food footage into a promotional spot for On the Border Mexican Restaurants. Instead we presented them with an idea for a campaign that conceptually linked to their current radio, print, and online materials.
The animation was designed to be modular and easily adjusted to create new spots. The technique of using multiple smaller scale food shots allowed for flexibility and saved the client time and money when capturing images of the food. And as it turns out it is a great way to showcase different food combinations at the same time or show a bunch of fresh ingredients in an enchilada. Mmmm enchiladas.