In Anaya's Story, Anaya, a fictional character based on real New York City teens, deals with the consequences of having unprotected sex with her boyfriend, Louis. The video, along with accompanying fact sheets, quizzes and polls, launched with the NYC Teen Mindspace campaign in 2009 to de-stigmatize mental health issues among teens in the city.
Anaya's Story will be part of New York City's official website for teens, NYC Teen, coming in 2011.
Agency: DCF Advertising
Client: New York City Department of Health and Mental Hygiene