Day One Media combined efforts with local DP Erik Johnson to create the beginning of a beautiful series to highlight this epic event. Young Life's IronBike Calgary is an annual 190km cycling fundraising event in Kananaskis, Alberta, Canada. It is an one-day endurance event open to novice and advanced cyclists. The next event occurs September 6, 2014. In the past, this event relied heavily on email and brochures for promotion. Now the news can spread like wildfire with this action video and social media.

Starring outstanding cyclists Ron Janz, Josh Woods, Spencer Andreasen.

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