Liz Goodgold is a branding and marketing guru with a world-renown reputation for delivering whip smart branding strategies to thousands of entrepreneurs and executives each year. She consistently delivers bullet-tested strategies based upon her consulting work with Quaker Oats, Univision, Sharp HealthCare, ProFlowers.com, and MusicMatch, just to name a few..
This fiery redhead is the author of “DUH! Marketing: 99 Monstrous Missteps You Can Use to Learn, Laugh, and Grow Your Business” and the forthcoming “Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!” Liz took her first campaign for Times Mirror from infancy to a $9 million revenue stream. In less than six months at Quaker Oats, she turned what was at the time, their little known Natural Cereal into the exclusive granola in more than 1500 Baskin-Robbins and TCBY stores.
Liz even caught the eye of Simon Cowell--Liz was hoping it was for her killer legs… but no, he was interested in capturing her smart wit and on camera acumen for one of his shows, American Inventor. An often quoted expert, Liz has appeared in over 500 media outlets including ABC, CBS, NBC, CNN, PBS, The New York Times, and The Wall Street Journal.