Project: The Box TV Channel Rebrand
Music and Sound Design: Box Of Toys Audio
The Box, one of the UK’s most respected music TV brands and renowned for new music, has been given a new on-air identity courtesy of the bright young things at weareseventeen!
Both music and sound design intertwine to convey the blurred boundaries of surreal and real. The audio focuses in on the mayhem viewed through the Box, providing movement and weight to a variety of characters and occasionally nodding towards the scene at hand. Musically we took an exaggerated view of current music trends, creating a caricature of sorts to reflects the chaos at hand.