The Abundant Life Food Pantry approached us in the 11th hour to produce a brief thank you/promotional video to be aired at the organization's annual fundraiser concert with contemporary Christian music artists Philips, Craig & Dean. After reading through the prepared script, we suggested the organization contact some of its patrons who may be willing to provide testimonials of how this organization has helped their families. In our experience, such testimonials not only lend instant credibility to nonprofits, but they also connect the human element with the organization's mission in a more direct manner.
The organization lined up a patron interview, we filmed the leadership's pre-concert thank-you's, and we caught some of the organization's personal touches. The resulting video was well received by the organization, the concert attendees, and the band.