Seamless Travel Experience - Concept for Swiss International Air Lines
The goal of "Next Step" is to provide a seamless travel experience for SWISS customers at Zurich Airport. When passengers tuck away their smartphones, Next Step begins. Travellers are guided through the airport with the help of personalized guidance displayed on the infrastructure of the airport. This way travellers can go at their own pace and always know where to go next, without any extra effort.
ZHdK Zurich University of the Arts - Interaction Design
"Service Design" May/June 2013