temperleylondon.com In celebration of the Spring Summer 2010 Collection Launch, Temperley London unveiled the Circus Zoetrope project to global audiences. Temperley London partnered with Milk Studios Emmy nominated film division, LEGS, to create the travelling interactive installation. The Circus Zoetrope was officially unveiled to press and fashion buyers during New York and London Fashion Week and continued to travel to different markets for the remainder of the year. Keeping with the collections Circus theme, professional acrobats, contortionists, and circus performers were hired along with models to create moving images that both showcased the Spring Summer 2010 collection and the spirit of a circus. Wrapped around the spinning zoetrope, the frames taken from the 10 short films produce a magical illusion of action and an old film feel from the rapid succession of the static pictures. In order to allow their global audience to experience the zoetrope, Temperley London unveiled this short film as well as a behind the scenes look at The Making of the Zoetrope on our newly redesigned ecommerce website temperleylondon.com. This interactive video reinforces the brands ideology of showcasing our collections in a new and innovative way. Copyright TEMPERLEY LONDON

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