"Tell us your personal Italian love story!" Countless enthusiastic customers hear this call daily: "The first kiss on the beach of Rimini," "The wedding proposal in Venice", "A love declaration at the Piedmont" or "The food in Tuscany" - each story is a living emotion.
Boost organized a corresponding roadshow with 70 promotors through Switzerland during 14 weeks.
The main task was to create a sales-oriented "Italian love story" on POS material. With our concept, the original idea of the love story between pasta & sauce was further developed. Each consumer has his or her own little personal love story that connects him or her directly to Italy!
Sitting on a specially branded Barilla Vespa, the narrator was placed in the right context. Photos were instantly uploaded on an internet portal. The story was posted on Facebook by a simple click and they can subsequently be liked.
As a highlight any participating love story is put in a competition. Participants can win the Vespa on which the story was told during the week of participation.
The involvement of customers is impressive, and even surprising.