To mark our 75th anniversary, we at ATB Financial wanted to do something a little different. OK, a lot different. Sounds easy? We're a financial institution. We don't always do different.
Earlier this summer, a few of us got together to brainstorm, and the first ideas emerged at the speed of cliché. There was a big-birthday-cake camp, and there was the coffee-table-book faction, and it all sounded so, so, so predictable.
We settled on a video. And that's predictable too, until we decided we wouldn't shoot it. We hired two young Albertans and trusted them to show all of us where this province is going over the next 75 years.
We do love the view.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?