“Around here, we internalize two ideas. Firstly, we always look to improve. Whether that’s learning from mistakes, trying new things, or innovating, we don’t like to plateau. We find that people who only stick to one method are farces. Time will catch up to them. Secondly, we encourage self-exploration. A full pallet of experiences — of all the bitterness, all the sweetness, all the sourness, all the saltiness, and all the spiciness — generates identity and meaning. Once meaning is found, we find that success is only a series of improvements away.”
Here in Vancouver, there are many companies that have marketing strategies that are special in their own way. We caught up with many of them to discuss their companies and what they see ‘marketing’ to be all about. From BC Hydro to Science World to Steamworks Brewery to the Great Little Box Company, each and every have a different demographic and have reached them in unique ways.
Over the course of the next few months, we will be releasing these videos one by one. They contain wise-words of experience and the idea that explain how modern marketing has come long ways since the long print-ad days of Ogilvy & Hopkins.